Culture plays a very important role. It profoundly influences how we think, relate and express ourselves. However, culture is not who we are. Business interactions are people interactions. To interact well requires people to understand and to appreciate one another. The quality of their relating will, in large measure, dictate the quality of their business interactions. Strong people relations = strong business relations. The purpose of business is for the mutual benefit of the parties involved. The more those parties can meaningfully relate, the greater the possibility of the parties creating the benefit they want.
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